Insights
Programmatic and trading
DSPs, SSPs, auction types and audience-based buying.
3 articles
Programmatic and trading
cornerstoneWhat Is Programmatic DOOH and How Does It Work?
What is programmatic DOOH, how the auction works, the DSP/SSP/exchange roles, and deal types — plus why audience measurement feeds the whole chain.
28 min read
Programmatic and trading
DSPs, SSPs, and DOOH Exchanges
What are DSPs, SSPs, and exchanges, and how do they connect buyers to screen owners in DOOH? Roles, the data partner concept, and a clear role table.
11 min read
Programmatic and trading
OpenRTB and DOOH: The Impression Multiplier
OpenRTB 2.6's DOOH support: how the dooh object and imp.qty.multiplier turn one play into many billable impressions, and how a measurement layer feeds the multiplier.
17 min read