about
We are building a medium end to end.
Hardware, playout software and sales sit under one roof. There is no intermediary layer, so there is one party standing behind what we promise a venue.
story
Why now?
mecrai is building a short-loop digital screen network in residential and office elevators and at shopping-mall touchpoints. The first wave is in Istanbul and Ankara; the network is being built out right now, and we do not hide that.
We do not buy our playout infrastructure from anyone else: we run the screens on ibibik software ourselves. That is less a preference than a requirement — to tell a venue “you hold the veto over the content, and your report reaches you transparently”, you have to control the whole playout chain.
Our founding team previously ran a mobile digital out-of-home operation of 35 units. What that taught us is that putting up a screen is easy and keeping it running for years is hard; which is why insurance, maintenance and technical support are our obligation rather than the venue’s.
Why now: the cost base of screens makes in-building installation economical for the first time, law no. 7579 makes decision-making easier in multi-block developments, and designing measurement privacy-first is no longer an option but a requirement.
corporate identity
mecrai is a brand of Momentum Teknoloji A.Ş.
Contracts, invoices and legal liability rest with the legal entity; mecrai is the brand that entity trades under.
- Company
- Momentum Teknoloji A.Ş.
- Address
- Bahçelievler Mah. Doktor Cevdet Kara Cad. 35E-Z41 Gölbaşı 06830 Ankara
- KEP
- mtas@hs02.kep.tr
- info@mecrai.com
principles
Three promises.
- Transparent reporting
- The venue sees what ran on its screen; the advertiser sees where the spot played and how many times. We do not put a number we do not have into a report.
- Privacy-first design
- The measurement layer is being designed so that it never collects identifying data. In technical terms: gaze detection, not face recognition; demographics are a probabilistic estimate.
- Sharing revenue with the venue
- We do not rent common areas, we share revenue. The venue earns as the screen earns; and if it does not earn, the venue is not left carrying a cost.
investor relations
A growth round is under way.
mecrai is running the growth round that finances the network build-out in Istanbul and Ankara.