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the medium

A new medium, inside the building.

We are building a short-loop digital screen network in residential and office elevators and shopping-mall touchpoints.

First wave 2026 · building out in Istanbul and Ankara

Inside a modern residential elevator cabin, a slim vertical digital screen on the side wall; a single passenger stands facing the doors, seen from behind.
The elevator lobby of a residential tower; a slim vertical screen mounted between two lift doors.

for venues

Let your elevator earn.

We install the screen and we run it. Not a single line item lands on the building.

  • Zero-cost installation — hardware, fitting, insurance and maintenance are ours
  • A share of the revenue from every campaign
  • A reserved slot on the screen for your own announcements
Request a proposal for your portfolio
A close view of a slim vertical digital display showing an abstract composition of flat geometric colour blocks.

for advertisers

Put your brand one meter from the viewer.

An enclosed, short, repeated moment: the elevator ride. Nothing else competes for attention.

  • A position that is hard to miss, on a screen with no rival stimulus
  • Plan by residential, office and shopping-mall segments
  • A reporting vision built on counting
Request a campaign proposal

how it works

Three steps.

  1. 01

    We install the screens.

    Hardware, fitting, insurance and maintenance sit with mecrai. No cost to the venue, and no operational burden either.

  2. 02

    The venue earns from every campaign.

    The venue takes a share of the revenue from campaigns played on its screens, alongside a transparent playout report.

  3. 03

    Brands run in the right building.

    Advertisers plan by city, venue type and period. The spot is cut to fit inside the ride.

The playout layer runs on ibibik software.

why the elevator

Targeted digital advertising stops at the front door.

The elevator is a short, enclosed moment that repeats several times a day, with no competing stimulus. The doors close, the phone has signal or it does not, and there is exactly one surface to look at.

500k+

registered elevators in Türkiye

Official registry base — context, not a claim about the size of our network.

  • Enclosed space, undivided attention

    One screen at one meter. No feed to scroll past, no ad to skip, no tab to close.

  • Repetition without forcing it

    The same person sees the same screen several times a day. Frequency is not something you buy here; it is what the space does.

  • A loop shorter than the ride

    The ten-second spot and the short-loop rule work together: the spot is planned to fit inside the journey.

trust

Measuring is not recognising.

No face recognition. No personal records. It only counts. Compliant with KVKK, Türkiye's data-protection law.

Flat navy silhouettes walking in one direction; a row of blue tally marks floats above them, never touching any figure.
  • Sound is never played at a disturbing level; it is calibrated to the space.
  • There is no camera in residential buildings.
  • The veto belongs to the venue: a category you do not want never runs.

insights

We also explain the medium itself.

Writing on digital out-of-home, audience measurement and privacy, in Turkish and English.

All articles

DOOH fundamentals

cornerstone

What Is DOOH? A Guide to Digital Out-of-Home Advertising

What is DOOH? A clear guide to digital out-of-home advertising — its definition, how it differs from print OOH, where screens live, and why it's measurable.

15 min read

Audience measurement

cornerstone

How DOOH Audience Measurement Works

How does DOOH audience measurement work? Understand the measurement, currency and activation layers, modeled vs measured audience, and the methods involved.

15 min read

Programmatic and trading

cornerstone

What Is Programmatic DOOH and How Does It Work?

What is programmatic DOOH, how the auction works, the DSP/SSP/exchange roles, and deal types — plus why audience measurement feeds the whole chain.

28 min read

Which door are you coming through?

Both sides start the same way: tell us about your portfolio or your campaign, and we will prepare a proposal.

Request a proposal for your portfolioRequest a campaign proposal