Which formats do you accept?

Vertical video and vertical still images. The standard duration is ten seconds; five, fifteen, twenty and thirty seconds can also be planned around the campaign. We share the technical spec after the brief.

Can the spot run with sound?

The sound level is set per venue and is never played at a disturbing level. In residential the calm of the shared space comes first; in a mall corridor the level is set so the sound stays audible over the corridor’s own noise floor. We recommend not building the creative around sound.

How do I get the report?

A playout report is sent at the end of the campaign: where your spot ran, on which day and how many times. Viewer reporting built on counting is on our roadmap; it does not enter the report before it is ready.

Are there restricted categories?

Yes. Alongside the categories the regulations prohibit, every venue holds its own right of veto — on a screen in a shared space we run nothing without the venue’s consent. We settle category eligibility at the brief stage.

The network is being built. Once we have your brief we share which locations come online when, and how your campaign fits against that, together with the playout plan.

for advertisers

Put your brand one meter from the viewer.

Ten-second spots in residential and office elevators, on a short loop, at a sound level calibrated to the space.

Request a campaign proposal

the medium

Attention outside the home is the one space targeting never reached.

Digital advertising knows who saw what, when and in which context — and then it stops at the front door. The repeated, close-range moments inside the building have never been gathered into a single network. That is the work we are doing.

Enclosed space, no rival surface: Inside the cabin the screen is the only surface there is to look at. No feed to scroll, no ad to skip, no tab to close.
Frequency, a natural result of the space: The same person sees the same screen more than once a day. You do not buy the repetition; it comes with the rhythm of the building.
A loop shorter than the ride: The spot is planned to fit inside the journey. An impression cut short is not an impression.

where

First wave: Istanbul and Ankara.

The network is being built through 2026. We do not publish a screen count or a location list on this page — putting a number on inventory that is not yet installed would not be right. Booking early secures priority in the first-wave locations.

Residential complexes: The context where household and family decisions get made. A natural setting for grocery, health, education, finance and services.
Office towers: A professional audience, regular hours, high repetition. Suited to corporate services and employer-brand communication.
Shopping malls: Corridor and elevator touchpoints placed inside the shopping moment. The contact closest to the moment of decision.

reporting

Reporting built on counting.

mecrai is building the Attention Intelligence layer so that reporting rests on counting rather than assumption. Viewer counting and gaze-duration measurement are on the roadmap.

Today: proof of playout — where your spot ran, on which day, and how many times.
On the roadmap: viewer counting and gaze-duration measurement.
The technical approach: gaze detection, not face recognition. Demographics are a probabilistic estimate.

No face recognition. No personal records. It only counts. Compliant with KVKK, Türkiye's data-protection law.

Attention Intelligence is in development. You will not find a date, an accuracy rate or a promise of a live product on this page; we do not publish a figure we do not have.

Flat navy silhouettes walking in one direction; a row of blue tally marks floats above them, never touching any figure.

creative

The spot is cut to fit the ride.

Ten seconds as standard: The standard spot is ten seconds. Five, fifteen, twenty and thirty-second options can also be planned around the campaign.
Vertical format: The screens are vertical. What works is a composition built for vertical, not a horizontal creative cropped down.
Storytelling that does not lean on sound: The sound level is set per venue and is never disturbing. So the creative has to land even when the sound is not heard: we recommend subtitles and visual storytelling.
Support with production: If you do not have a creative ready, we can support production to the requirements of the format.

questions

The five things agencies ask first.

Which formats do you accept?: Vertical video and vertical still images. The standard duration is ten seconds; five, fifteen, twenty and thirty seconds can also be planned around the campaign. We share the technical spec after the brief.
Can the spot run with sound?: The sound level is set per venue and is never played at a disturbing level. In residential the calm of the shared space comes first; in a mall corridor the level is set so the sound stays audible over the corridor’s own noise floor. We recommend not building the creative around sound.
How do I get the report?: A playout report is sent at the end of the campaign: where your spot ran, on which day and how many times. Viewer reporting built on counting is on our roadmap; it does not enter the report before it is ready.
Are there restricted categories?: Yes. Alongside the categories the regulations prohibit, every venue holds its own right of veto — on a screen in a shared space we run nothing without the venue’s consent. We settle category eligibility at the brief stage.
When can I go live?: The network is being built. Once we have your brief we share which locations come online when, and how your campaign fits against that, together with the playout plan.

brief

Tell us about your campaign.

A short brief. It lands with our sales team as a structured record.

A playout plan and a proposal in your inbox within 24 hours.