Insights
Audience measurement
How impressions, dwell and attention are measured; the difference between modelling and counting.
3 articles
Audience measurement
cornerstoneHow DOOH Audience Measurement Works
How does DOOH audience measurement work? Understand the measurement, currency and activation layers, modeled vs measured audience, and the methods involved.
15 min read
Audience measurement
What Is an Impression? How DOOH Counts Them
What is a DOOH impression, how does it differ from a play, and how is it counted? The impression multiplier and modeled vs measured counting, with examples.
15 min read
Audience measurement
OTS and LTS: DOOH Impression Metrics
What are OTS and LTS, how do they differ, and why is the IAB moving from OTS to LTS? Understand DOOH impression metrics and how well they reflect real viewing.
15 min read