Insights
Privacy and standards
KVKK, privacy-first measurement design and industry standards.
3 articles
Privacy and standards
KVKK/GDPR and DOOH: Data Privacy on Digital Screens
DOOH data privacy under GDPR and KVKK: the legal line between anonymous, aggregate measurement and processing personal data on digital screens.
14 min read
Privacy and standards
Privacy-by-Design Measurement: Anonymous and On-Device
Privacy-by-design measurement explained: the 6 principles of anonymous, on-device DOOH measurement that stores no image and creates no identity.
16 min read
Privacy and standards
DOOH Measurement Standards: IAB, MRC, and Geopath
DOOH measurement standards: IAB guidance and OpenRTB, MRC independent accreditation, and Geopath/Nielsen/Route currency — why they matter for trust and budget.
18 min read