Insights
Guide for brands
Campaign planning, creative principles, attribution and choosing a provider.
3 articles
Guide for brands
cornerstoneA Brand's Guide to DOOH Advertising: Where to Start
A practical DOOH advertising guide for brands: set goals, define your audience, choose screens and formats, pick direct vs programmatic, and plan measurement — step by step.
20 min read
Guide for brands
Measuring DOOH Campaign Effectiveness and ROI
How do you measure DOOH ROI? Brand lift, footfall attribution, mobile retargeting, and sales correlation methods, realistic expectations, and pitfalls — a neutral guide.
19 min read
Guide for brands
DOOH CPM and Pricing: How to Plan Your Budget
How do DOOH CPM and pricing work? What drives the price, approximate CPM ranges (marked), and how to plan a budget — a neutral, practical guide for brands.
17 min read